Designing a radically diverse and radically different identity system. One that puts contrasting emotions at the heart of the experience. Infinite in mood and expression, and every bit as unpredictable as the cutting-edge content either side of it.
We partnered with BBC Creative and some of the best British and global animators and artists to reinvigorate the iconic identity for BBC Two for a new generation. The central curve of the numeral ‘2’ became the glue for infinite artistic expressions. The likes of FutureDeluxe, The Mill, Conlan Normington, David Mcleod and Ari Weinkle had full license to express the given idea, or mood, in their own unique interpretation.
Entertainment & Gaming
We worked with BBC Creative to conjure a radically diverse, and radically different identity system. One that puts diverse, contrasting emotions at the heart of the experience.
We began from the inside-out. BBC Two’s programming is an emotional rollercoaster. Where else can you move from hard-hitting documentary, to raucous comedy, to cookery show or the art show, without warning? Whatever it is, it gets a reaction. It makes you feel something, immersing you into its stories and entertaining the viewer.
The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution.
Controller of BBC Two